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Glossary
Glossary
Browse below for selected definitions that guide you through our products and services.
№
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
№
10-Digit Long Code (10DLC)
16-Bit Unicode
2-Way SMS Messaging
2FA Two-Factor Authentication
2G (Second Generation)
3G (Third Generation)
3FA Three-Factor Authentication
4G (Fourth Generation)
5G (Fifth Generation)
A
A2P (Application-to-Person)
Access Point Name (APN)
Access Token
AI Chatbot (Artificial Intelligence Chatbot)
Alphanumeric Sender ID
Annotation Meaning
Apache HTTP Server
App Notification
Artificial Intelligence Markup Language (AIML)
Attrition Meaning
B
BaaS (Backend as a Service)
Binary SMS Messages
Biometric Authentication
Blocklist
Brand Indicators for Message Identification (BIMI)
C
Caller ID (Caller Identification)
Carrier Billing
CCaaS (Contact Center as a Service)
Communications Platform-as-a-Service (CPaaS)
CPaaS X
Click-to-Open Rate
Click to WhatsApp
Cloud Contact Center
Concatenated Short Message Service
Conversational AI
Conversational Commerce
Conversational Design
Conversational Experience
Conversational Marketing
Conversational Support
Conversational UI (User Interface)
Customer Satisfaction Score (CSAT)
D
Data Coverage
Domain-based Message Authentication, Reporting & Conformance (DMARC)
Domain Authentication
DTMF Code (Dual-Tone Multi-Frequency Code)
E
Email API
Email Automation
Email Bounce Rates
F
Facial Recognition
Failover
Fallback Option
First-Call Resolution (FCR)
Fixed Sender ID
Flash SMS
G
Geolocation
GSM (Global System for Mobile Communications)
H
HAProxy (High Availability Proxy)
HLR (Home Location Register)
HTTP (Hypertext Transfer Protocol)
Human Takeover
I
ICCID Number (Integrated Circuit Card Identifier)
International Mobile Equipment Identity (IMEI) Number
IMSI (International Mobile Subscriber Identity)
Inbound Message
Intelligent Routing
Interactive Voice Response (IVR)
ISO 27001 (International Organization for Standardization 27001)
ISO 9001 (International Organization for Standardization 9001)
ISV (Independent Software Vendor)
K
Key Performance Indicators (KPIs)
Knowledge Base
Knowledge Management
Keyword Chatbot
L
Logistics
Local Time Stamp
LBA (Location-Based Advertising)
M
Media Message Templates
Magic Links
Message Templates
Multimedia Messaging Service (MMS)
Mobile Network Operator (MNO)
Mobile Data Penetration
Mobile Identity
Mobile Number Portability (MNP)
Mobile Phone Penetration
Mobile Subscription Identification Number (MSISDN)
MT (Mobile Terminated)
MVNO (Mobile Virtual Network Operator)
Multi-Channel Marketing
Multicloud
Microsoft Teams Phone
N
Number Portability
Named Entity Recognition (NER)
Natural Language Processing (NLP)
Numeric Sender ID
O
Opt-In
Opt-Out
One-Time PIN (OTP)
Over-the-Air Configuration Messages
Outbound Message
Outbound Call
Omnichannel
P
P2A (Person-to-Application)
P2P SMS (Person-to-Person SMS)
PABX
PCI DSS (Payment Card Industry Data Security Standard)
PSTN (Public Switched Telephone Network)
Packet
Packet Loss
Phone Presence
Platform as a Service (PaaS)
Private Branch Exchange (PBX)
Proactive Customer Service
Promotional Code
Public Cloud
Personal Data Verification
Premium SMS Number
Push Notifications
Q
Quality of Service (QoS)
Queue CPaaS
Quota CPaaS
R
RCS (Rich Communication Services)
Retry SMSC (Retry Short Message Service Center)
Roaming
RTP (Real-Time Transport Protocol)
Real-Time Analytics
Relationship Marketing
Resource Management
Retail
ROI (Return on Investment)
S
Sender of Unsolicited Emails
Sender Policy Framework (SPF)
Short Code
SIM Card
SIM Box Detection
SimJacker
SIP (Session Initiation Protocol)
SLA (Service Level Agreement)
SMIL (Synchronized Multimedia Integration Language)
SMPP (Short Message Peer-to-Peer)
SMS Aggregator
SMS Delivery
SMS Gateway
SMS Gray Route
SMS Hubbing
SMS Pumping
SMS Termination
SMS Transliteration
Short Message Service Center (SMSC)
Spam Traps
Signaling System #7 (SS7)
SIP Trunking (Session Initiation Protocol Trunking)
Shopping Cart Abandonment
T
Text-to-Speech (TTS)
TON/NPI Settings
Telesales
Teleconferencing
Tariff CpaaS
U
User Data Header (UDH)
Unicode
USSD (Unstructured Supplementary Service Data)
USSD Centre
Unified Communications (UC)
Usage-based pricing
User Management
V
Video as a Service (VaaS)
Video Conference
Video Messaging
Videotelephony
Vishing (Voice or VoIP Phishing)
VMR Software (Virtual Meeting Room Software)
Voice Recognition
VoIP Caller
VLN (Virtual Local Number)
VoIP (Voice over Internet Protocol)
VPN (Virtual Private Network)
VPN Tunnelling
W
WiFi Calling
WAP Push (Wireless Application Protocol Push)
Webhook
WebRTC (Web Real-Time Communication)
WhatsApp Business API
Web Services Description Language (WSDL)
Workforce Management (WFM)